A LUXURY MARKET PERSPECTIVE FOR 2026

As we begin 2026, the latest Real Estate Outlook points to a clear shift in the market. Luxury real estate continues to outperform, supported by long-term wealth creation, lifestyle-driven demand, and a more balanced level of inventory.

One key theme is the “first mover advantage”—pricing realistically as a seller, or acting decisively as a buyer when strong opportunities emerge. The report also highlights broader trends shaping luxury real estate, including privacy-focused design, multigenerational living, and global mobility.

👉 Click HERE to read the full 2026 Real Estate Outlook Report and watch the video message from Sotheby’s Chief Marketing Officer.

A. Bradley Nelson, Chief Marketing Officer, Sotheby's International Realty.

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Mountain Living Sotheby’s Magazine — North Georgia Edition

This edition of Mountain Living Sotheby’s Magazine offers a curated look at the North Georgia lifestyle, featuring local news, seasonal events, restaurant recommendations, trusted resources, and stories that explore the region’s history and culture. It goes beyond homes to capture the character of the towns and the rhythm of mountain living that make this area such a compelling place to live, visit, and invest.

👉 Explore the Magazine